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From: Treasury Board of Canada Secretariat. These are the rules to create web content that can be easily found, understood web page content writer used. They are based on writing principles and techniques that help make web content clear and adapted to the needs of all people. Use it with the Canada. ca Content and Information Specification when you're designing and organizing web content. This guide establishes the rules you must use to develop and edit English web content that will be published on a Government of Canada website.
Web page content writer rules are different from practices adapted to print to support principles related to accessibility, readability and usability.
The purpose of these rules is to make web content easy to find, easy to understand and easy to use for everyone, web page content writer, including people who have physical or cognitive disabilities. The techniques described in this guide complement the rules set out in The Canadian Style. If there are conflicts between this guide and The Canadian Style or any other resource, this guide takes priority for content published online. As web and language trends evolve, we'll update this guide to meet the changing needs of our audiences.
This style guide is web page content writer in the Directive on the Management of Communications, web page content writer. The requirements apply to departments and other organizations of the federal public administration listed in Schedules II.
These organizations must follow this style guide's requirements for all public-facing websites and digital services, regardless of the technology, domain name or publishing platform used.
Institutions that fall outside of Schedules I, I. However, all institutions are encouraged to use it for both their internal and external web products.
Following this guide's rules and techniques will make it easier for everyone to find, understand and use the government's digital content. Most people come to a government website to complete a task and expect us to provide information that will help them. Tasks can be:. People trying to complete a task online usually don't read word by word. They scan quickly for words and links related to what they want to do.
When planning web content, consider people's needs. Make sure that the content is accessible, clear and adapted to the widest audience. Making content accessible means a wide range of people can use it, including people with physical and cognitive disabilities for example, reading disorders, attention deficit disorders, memory disorders.
To make your content accessible, consider how assistive technologies work and how some writing practices may impact people's ability to read or understand text, web page content writer. Remember to also refer to the Web Content Accessibility Guidelines WCAG 2. Make gender-inclusive writing your standard practice. Avoid references to gender whenever possible. Readability is the ease with which a person can read and understand a text. Readable content means better task completion and higher client satisfaction.
To make your content readable, consider your audience's reading level and literacy needs. Not everyone reads at the same level or understands content in the same way. Even when content is presented clearly and simply, people who have low literacy levels and other difficulties can find it hard to understand text. Research shows that people with literacy challenges:. Techniques for improving and web page content writer readability are in the section on plain language.
When writing for a specialized audience, you can use terms they're familiar with, even if those terms aren't familiar to a general audience. Include a summary in plain language for:. People will view your content on different sizes of screens. Phone and tablet screens display less content than desktop and laptop screens.
Readers who use small screens:. According to the Official Languages Actyou must publish communications and provide services to the public web page content writer both official languages. The person responsible for official languages in your institution can help answer questions about your obligations and about exceptions. Your communications team can help determine whether it's appropriate to communicate with audiences in other languages, in addition to Canada's official languages.
The use of plain language is a requirement of the Directive on the Management of Communications. Writing in plain language doesn't mean over-simplifying or leaving out critical information. Using plain language actually makes critical information accessible and readable for everyone. Start your content web page content writer the most important information, and be direct. When people scan web pages, they tend to start in the top left hand corner and scan to the right and down, web page content writer.
As they move down the page, they scan less and less to the right. Inverted pyramid divided into four sections, from top to bottom. The image web page content writer the order of information on a web page. Omit background information and messages that welcome people to your program or site. These kinds of messages get in people's way when they're trying to accomplish a task.
Write : Present your passport to the border officer. Instead of : According to Canadian legislation, you're required to present your passport to the agent who will welcome you into the country. See how this rule applies to content in French. Share this rule by email. Replace long words with short, simple and everyday words that most people understand and use. Simple words have 2 syllables or less. They're easier to scan than long, complex words.
Active : We may ask you to provide proof of citizenship. Passive : You may be asked to provide proof of citizenship. Whenever possible, tell people what they may or must do instead of what they may not or must not do. Avoid negatives, double negatives and exceptions to exceptions. Positive : You're entitled to part of the deduction, web page content writer. Negative : You're not entitled to the entire deduction. Positive : The procedure will be effective. Double negative : The procedure will not be ineffective.
Positive : You may claim a child born in or earlier as a dependent, if he or she has a mental or physical disability. Double negative : You may not claim anything for a dependent child born in or earlier, unless the child has a mental or physical disability.
If something has serious consequences, you can use the negative form to explain that something isn't possible or should not be done, web page content writer. Write : Do not try to locate the source of carbon monoxide. Web page content writer your home immediately and move to fresh air. Avoid using nouns that are formed from verbs. They can be vague.
Verbs alone clearly express the action needed, web page content writer. Where possible, avoid using jargon, idioms and expressions. Use the clearest, web page content writer, most popular term for your audience, web page content writer. People who don't speak English or French might use online tools to translate text. These tools don't always translate idioms and expressions accurately. Jargon : bench warrant an order by a judge to arrest someone who didn't show up in court or comply with certain conditions.
Expression : attack your least favourite task first meaning do your least favourite task first. Write : You have to file your income tax return T1 by April Instead of : You have to file your T1 return by April Write : Learn about savings plans that can help you save enough money to retire. Instead of : Learn about different types of savings plans that will let you build up your retirement nest egg. Refer to your analytics to find out which search terms your audience uses to find related content.
This structure helps the reader understand what the subject of the sentence is doing by placing the subject first, followed web page content writer the verb.
Avoid complex and compound sentences. They generally contain too much information for people to understand when they're scanning. Write : Learn about Canada's transportation system. Find information about using paved roads, bike trails, airports and ports across the country. Instead of : Canada's vast transportation system enables millions of people each year to travel throughout the country, around the world, and to work and back.
Web page content writer this page you can access a wealth of transportation information related to travelling and commuting. Write : You have until April 30 to file your tax return.
Instead of : The period of time that you have to file your tax return ends on April Replace noun strings a series of 2 or more nouns used to name something with direct statements. Write : The evaluation team will submit its final report on the training program in September. Instead of : The training program evaluation team will submit its final report in September.
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· Website writer responsibilities include producing a wide variety of content for the Web, from articles and reviews to game scripts. Most Web content writers are self-employed and work as These are the rules to create web content that can be easily found, understood and used. They are based on writing principles and techniques that help make web content clear and adapted to the needs of all people. Use it with the blogger.com Content and Information Specification when you're designing and organizing web content. Version That’s the challenge a web content writer faces! Grabbing the attention and engaging the web audience is no mean task. Professional web content writing is a serious discipline and you should entrust your web content only with the experts. Godot Web Content Writing Service. We are your best source for every kind of web content
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